In 2017, with the guidance of our African American Leadership Council, Compassion & Choices began a concerted effort to ensure the African American community was inspired to take charge of their end-of-life planning and care. This includes:
- Collaborating with leading national organizations and thought leaders.
- Launching public-education campaigns.
- Conducting outreach to inspire end-of-life planning. And,
- Identifying storytellers and advocates.
Through this work, we recognize that the first step in reaching the African American community is inspiring more conversations. Check out our public service announcement, “Talking About Death Won’t Kill You”:
Leadership Council
The African American Leadership Council represents diverse groups of executives, community leaders, faith leaders and experts in the fields of medicine, estate planning and more.
They:
- Meet with members of Congress to advance our legislative efforts;
- Hold webinars and events for underserved communities;
- Secure endorsements from diverse organizations; And,
- Extend their voice to the movement through various media outlets.
Click here to see our leadership council in action.
Compassion & Choices' many efforts have gained support from several leading national organizations that represent the African American community. We work with these organizations to create resolutions. These are used as a community building tool to garner support and provide examples on how C&C can help their organization join the end-of-life care movement. Resolutions are also a call-to-action as they also outline how an organization is going to take action. Resolutions create accountability while measuring impact and engagement..
We’ve also secured the endorsements of highly respected thought leaders and activists across the country who support increased efforts to empower the African American community about end-of-life planning.
Public Education Campaigns
Compassion & Choices has raised the visibility and importance of end-of-life planning through digital ads, direct mail, print ads and video development. USA Today included a Compassion & Choices ad in their special edition Black History Month feature, which was distributed to more than 5 million people via print and online.
Outreach
Across the country and via video conference, we conduct presentations about end-of-life planning and care with an emphasis on reaching the African American community.
A sampling of the topics we cover is below:
End-of-Life Empowerment/Planning
Dementia End-of-Life Care
End-of-Life Care Options
Equity in End-of-Life Care
If you are interested in booking a presentation, please contact us.
Black History Month
Each February, in recognition of Black History Month, we lift up the voices of African Americans who have been vocal champions for improved end-of-life care. In 2022, we heard from four advocates: