In 2017, with the guidance of our African American Leadership Council, Compassion & Choices began a concerted effort to ensure the African American community was inspired to take charge of their end-of-life planning and care. This includes:
- Collaborating with leading national organizations and thought leaders.
- Launching public-education campaigns.
- Conducting outreach to inspire end-of-life planning. And,
- Identifying storytellers and advocates.
Through this work, we recognize that the first step in reaching the African American community is inspiring more conversations. Check out our public service announcement, “Talking About Death Won’t Kill You”: