She volunteered as an in-clinic abortion counselor for many years at Planned Parenthood of Southwest and Central Florida (PPSWCF) before joining their board, where she ultimately served as the treasurer and chair of the Finance Committee. During her tenure at PPSWCF, Ms. Greenwald also assisted with the merger of three local affiliates and was on the search committee for the organization’s new CEO. Her interest in Compassion & Choices stems from the experience of watching her mother endure an undignified death from ovarian cancer. Ms. Greenwald received a BA from Princeton and an MBA from Columbia.