Tom joined Compassion & Choices in 2018 as Chief Marketing and Program Officer. Prior to his current role, Tom served as the vice president of marketing, communications and publications at AWHONN, the Association of Women’s Health, Obstetric and Neonatal Nurses. While at AWHONN, Tom had oversight of the marketing, social media, communications, public relations, product sales, two research journals and consumer resources for the 24,000-member association.
His previous association marketing and communication experience includes senior-level positions at Women in Cable Telecommunications, the National Recreation and Park Association, the Electronic Retailing Association and ASAE, the American Society of Association Executives. Tom began his marketing career working in the children’s book publishing industry in New York, at Macmillan Publishing, Simon & Schuster and Disney/Hyperion.
Tom currently sits on the 2018-2019 ASAE Healthcare Committee and is the past chair of the ASAE Gold Circle Awards Committee, ASAE Communication Section Council and ASAE Marketing Section Council. For the past 15 years, Tom has presented at association and healthcare industry events (e.g., American Marketing Association, ASAE Annual Meeting, Perinatal Leadership Forum) and was board chair of a small Maryland-based nonprofit, the Metropolitan Center for Assault Prevention. In 2015, Tom authored the marketing and communications chapter in the book Professional Practices in Association Management (ASAE) and that same year received ASAE’s Professional Performance Award, the association industry’s highest honor awarded to a non-CEO. In 2016, Tom was named one of the Washington, D.C., area’s top CMOs (Trending 40).